Privacy Policy

Alpha Direct Insurance Co. (Pty) Ltd ("Alpha Direct", "we", "us", "our") is a licensed short-term insurer regulated by the Non-Bank Financial Institutions Regulatory Authority (NBFIRA) of Botswana. We are committed to protecting your privacy and handling your personal information responsibly in accordance with the laws of Botswana.

When you obtain a quote, purchase a policy, or interact with our services, we may collect the following categories of personal information:

• Identity information: Full name, date of birth, gender, Omang number or passport number.
• Contact information: Email address, mobile phone number, physical business address, and district.
• Business information: Business name, type of business, annual turnover, number of employees, floor area, and years in operation.
• Financial information: Billing frequency preference and payment method. We do not store card numbers or banking credentials.
• Device and usage information: IP address, browser type, and pages visited, collected automatically when you use our website.

We use your personal information for the following purposes:

• To generate an insurance quote tailored to your business.
• To issue, administer, and renew your insurance policy.
• To verify your identity and comply with anti-money laundering (AML) and know-your-customer (KYC) requirements.
• To process payments and send policy documents, certificates, and receipts.
• To handle claims and communicate with you regarding your cover.
• To comply with our regulatory obligations under NBFIRA and Botswana law.
• To send you information about related products and services, where you have consented to this.
• To improve our products, services, and website experience.

We process your personal information on the following legal bases:

• Contract: Processing is necessary to enter into or perform your insurance policy.
• Legal obligation: We are required to collect and retain certain information by NBFIRA and Botswana law.
• Legitimate interests: To prevent fraud, improve our services, and manage our business operations.
• Consent: For marketing communications, where you have explicitly opted in.

We may share your personal information with the following parties:

• Reinsurers and underwriters who support our insurance obligations.
• NBFIRA and other regulatory bodies as required by law.
• Claims handlers, assessors, and legal advisors in the event of a claim.
• Payment processors (DPO Pay, RealPay) to facilitate transactions.
• Technology service providers who host and support our systems, subject to appropriate data processing agreements.
• Law enforcement or courts where required by a valid legal order.

We do not sell your personal information to third parties.

We retain your personal information for as long as your policy is active and for a minimum of seven (7) years thereafter, as required by Botswana insurance regulations and NBFIRA guidelines. Where we hold information for marketing purposes only, we retain it until you withdraw consent or request deletion.

You have the following rights regarding your personal information:

• Access: Request a copy of the personal information we hold about you.
• Correction: Request that we correct inaccurate or incomplete information.
• Deletion: Request deletion of your information, subject to our legal and regulatory retention obligations.
• Objection: Object to processing for direct marketing purposes at any time.
• Portability: Request your information in a structured, machine-readable format where technically feasible.

To exercise any of these rights, contact us at privacy@alphadirect.co.bw.

We implement industry-standard technical and organisational measures to protect your personal information against unauthorised access, disclosure, alteration, or destruction. These include encrypted data transmission (HTTPS), access controls, and regular security reviews. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

Our website uses cookies to improve your browsing experience. Please refer to our Cookie Policy for full details.

We may update this Privacy Policy from time to time. The latest version will always be available on our website. Where changes are material, we will notify you by email or by a prominent notice on our website.

For any privacy-related queries, requests, or complaints, please contact our Information Officer: